Tuesday, September 18, 2012

Metrics of Interest: Keeping Players in the Game

Period: A period of time (i.e. 1 day, 1 week, 1 month)

Retention: How many players are still playing in period i+1

Churn: 1 - Retention

Stickiness: [Users per Period] / [Users per next Largest Period].  i.e. DAU/MAU (daily vs monthly)

Viral Rate: New Unique User per period / Total Users per period

Research Objectives = 
 = Maximize Retention
 = Minimize Churn
 = Maximize Stickiness (shoot for 15-20%)
 = For every 1% increase in Churn, Want 2.3% increase in Viral Rate
 = = (reference)

pom2 charts: http://i.imgur.com/LQxLw.png

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